Are You Like Me?
If you watch a lot of films, like I do, I wonder if you’re similar to me in that you wish there was some extra material accessible to see after the film ends. Yes, I simply want more films after viewing them through to the end. Interviews, behind-the-scenes footage, and commentary are what I want. I desire everything.
I want to demonstrate to you today how to fulfil the same needs of the people who purchase your courses.
The Bonus Content I’m Talking About (& Not Talking About)
To be clear, I’m not referring to the outdated stuff that you frequently see individuals pushing on you in an attempt to convince you to buy anything. Occasionally, landing pages with ten offers for supplementary content combined with the primary product are displayed.
Examining that content attentively reveals that it is typically out-of-date information that has already been marketed as the “main” offering and is no longer relevant. Its only task now is to sound decent in the area dedicated to extra content.
That is not what I am discussing.
I am referring to the premium extra content that consumers desire. the things that entice others to spend more time with you.
Additionally, we would like to make it available to them after the conclusion of your course (not before).
Tools I’m Using
To make this work, I’m using several WordPress plugins:
- LearnDash– for the course
- WooCommerce– for the cart
- FluentCRM– for the CRM
- WP Fusion– for content protection
The amount of power these plugins combine is incredible, as is the range of things you can create if you know how to get it all to work.
How It All Works Together
So let’s begin with the basics.
I started by making a course in LearnDash. This is a condensed version of my 21-lesson Telling Stories course, which I originally had. As I’ve previously mentioned, the reason I did that was because 21 classes is too much for a subject on which most people don’t want to become specialists.
Then I used WooCommerce to create a product that you can purchase on my website. The best thing about utilising FluentCRM is that it interfaces with Woo’s product section directly, allowing me to tell it the tags to add for customers that purchase this product.
I then begin developing my bonus content delivery mechanism with FluentCRM. There are two distinct automations shown. ID #4 is the first line where you see an email encouraging you. This email serves as a motivator for those who have finished six of the thirteen lessons. Additionally, it informs them that they will receive a unique incentive at the conclusion of the course.
They are waiting for the automaton with ID #2. It only appears following the conclusion of the last lesson. That’s what sets it off. Additionally, the email provides a unique link to their supplementary content, which consists of eight extra classes in this example.
The last step is using WordPress Fusion to prevent anyone without the appropriate tag from accessing the bonus content page. We check that users are logged in first. WP Fusion will look at FluentCRM and grab all of their tags after they log in. They will then compare their tags to the page’s specifications when they visit it.
A Bonus Content Delivery System
All of this sweetness culminates in an additional content delivery system. A reusable solution that can be applied to as many courses as I publish—two already exist, and four more are in the works. I’ll be working into the evenings to finish this and get ready for a new 2022, so it will be a hectic week.
