I used Adobe Illustrator the first time I took copy and incorporated it into a design for a printed page. I was unaware of any alternative design approach. Thus, after creating the document, I grabbed the text and added it to the design.

I then used Aldus Pagemaker, which I had learnt, to create multi-page layouts. This was before desktop publishing became popular. Nevertheless, we went to a printer and printed out black and white separations.

I used Adobe tools on my computer for all picture, illustration, motion graphics, video production, and even page layout (InDesign) during the 1990s and 2000s.

I therefore made the decision to attempt creating the layout and design in Canva when I went to complete the layout for a new eBook that my colleague had developed tonight. You won’t be shocked that it was successful either. and produced a fantastic result!

But picture telling me that design work was done in a browser without the need for Adobe software at any time before 2014 (the year I learnt about Canva due to Guy Kawasaki’s hire). Had I laughed. Furthermore, I firmly believed in the concept of browser-based software.

But not with design software, please.

Just not design software.

The Market is Never Too Crowded

In 2011, GravityForms entirely captured the WordPress form market. However, Ninja Forms entered a market where there was no space. Right?

Then, after five years, WP Forms entered a fully crowded market, correct?

Furthermore, FluentForms had lately joined a market that really didn’t need another participant. However, it’s here and expanding quickly. Correct?

What’s my point? It’s never too busy in the market.

I worked on Canva tonight, and it was not just quicker than InDesign, but also simpler. Furthermore, there was no complexity or pre-flight work needed for the PDF export.

I was not writing a novel, of course. Furthermore, I wasn’t printing the file. However, part of the idea is that. The world is constantly evolving. I’m not required to do what I used to have to. Furthermore, I don’t have to do nearly as much as I formerly wanted to.

So avoid glancing at your rivals. Consider the clients. What they should and should not do. And provide them with the easy-to-use tools.